What it is. Louis is the Analyzer Engine configured for one moment: a customer choosing what to buy for an occasion, such as a date night, a gift or a celebration. He builds a package from the brand's own range using what the customer has chosen to share, the season and the weather, prices it from the customer's member value, and adds a surprise gift chosen for them, which they can take, share as credit with a friend, or swap for store credit.
How it's integrated. Louis reads orders and the catalogue from the brand's store, issues single-use codes through the brand's discount system, and writes zero-party data such as occasions and taste to the CRM with consent.
Sam, a regular at Bottle & Rind, a fictional wine and cheese shop, has an occasion coming up at the weekend. Choose how Sam replies across three turns. Before the first reply you can ask Louis to forget what he remembers. The brain panel shows the member value model building in real time. At the close, Louis builds a package and adds a surprise chosen for Sam, which Sam can take, share as credit, or swap for credit. Figures are illustrative.
Louis is a single conversation, performed in three parts. He asks about the occasion. He uses only what the customer has shared, and shows it. Then he builds the package and adds a surprise chosen for them.
Louis never opens with a product or a price. He asks what the occasion is, and lets it set the brief: a date night, a dinner for six, a gift, a quiet weekend. He adds what the brand already knows, such as the season and the weather, and keeps the questions short.
At Bottle & Rind: “Evening, Sam. What's the occasion?” The question is open on purpose. One answer tells Louis the occasion, the day and how many people.
An anniversary on a warm Friday leads to something lighter and chilled. A dinner for six leads to quantities. Louis acknowledges what was said before he asks again.
Louis works from what the customer has chosen to tell the brand. When he uses something he remembers, he says where it came from, and the customer can delete it.
In the demo, Louis remembers that Sam mentioned a trip to Lisbon last spring, and shows it before the first reply. If Sam asks him to forget it, Louis never mentions Lisbon and the record shows memory_used as none.
Occasions and taste go to the CRM as zero-party data, with consent. The customer always sees exactly which remembered detail Louis is using.
Louis builds a package from the brand's own range, prices it from the customer's member value, and adds a small gift chosen for them, never drawn at random. The customer can take the gift, share it as credit with a friend, or swap it for store credit.
For an anniversary, a beeswax candle for the table. For a cheese-led package, a jar of membrillo. Louis always says why he picked it.
Taking the gift confirms the match was right. Sharing turns it into credit for the customer and a friend, through a single-use link the customer sends themselves, and marks them as a likely advocate. Swapping it for store credit tells the system the match missed, so it learns.